Farmanac v1.3 Released

iPhone screenshot from Farmanac

Continuing from the momentum of February’s update to Farmanac we’re excited to announce Apple has approved version 1.3 of our app and it’s ready for download from the App Store. There are a number of new features that are great additions but we want to highlight one feature in particular.

One of the core principals of our app is helping shoppers make safe and healthy choices when purchasing fruits and vegetables. That idea lead us to the most prominent new feature in version 1.3 – the ability to sort by pesticide score. From the list view you can now use a filter button in the upper right corner to sort all produce with a pesticide score either by highest or lowest score. This makes figuring out what produce is safe to buy non-organic and when it’s best to spend more and buy organic. Keep in mind our pesticide data comes from the Environmental Working Group’s Shopping Guide and does not include every piece of produce in our app.

Below you’ll find a full list of all the new features found in version 1.3:

  • Pesticide scores are displayed on the list view
  • Ability to filter and sort by pesticide score
  • Analytics integration using Crashlytics and Flurry
  • A new privacy policy—link can be found on the info screen
  • Improved support for the visually impaired using VoiceOver
  • Links to external websites now open within the app

We recommend anybody already using Farmanac update to this latest version. And while you’re at it tell a friend, you can let them know we’ve got something special planned for the next release.

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Farmanac v1.2 Released

It’s been over a year since we last updated the iPhone version of Farmanac but the momentum has returned and we’re pleased to announce the release of version 1.2. In this release we’ve addressed the most common complaint we heard from our users: the lack of in-season information for the midwestern portion of the United States. We’ve also added support for the iPhone 5’s taller screen, and updated the pesticide scores with data from the Environmental Working Group’s 2012 report. A full list of improvements found in version 1.2 is listed below. Continue reading

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Farmanac Makes the Final Cut For Best Food Guide

Food Badge - Food App Award 2012 Toque Magazine

Amongst food guides we aim to be the best so it’s a great honor that Farmanac has been selected as a finalist for Toque Magazine’s 2012 Food App Awards in the category of Best Food Guide. A talented roster of judges from both the food and technology industries will be evaluating Faramanac along with the three other finalists – Ask the Cheesemonger, KnowledgeBook: Cooking, and SushiGuru. The competition looks stiff but we here at Farmanac are confident our guide for fruits and vegetables can hold its own with any app out there. After all who else can tell you a pummelo – the exotic citrus fruit native to Southeast Asia – is the most ripe when it gives off little to no odor?

Winners will be announced Thursday, December 6th on Twitter. Keep your eye on the hashtag #foodappawards.

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Farmanac Featured in Experience Life Magazine

A woman appears in work clothing on the cover of the november issue of Experience Life Magazine

Farmanac continued a string of good publicity this month with a write up in the November issue of Experience Life Magazine. We are featured fairly prominently on page 12 with a screenshot and write up detailing our iPhone app’s ability to act as a useful guide for fruits and vegetables. Continue reading

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Yes on Prop 37 – Our Food, Our Right to Know

GMO infographic

Drowned out by the monolithic red vs blue political battle of this Tuesday’s election is California’s proposition 37, which would require genetically modified foods to carry a label. Far from a partisan battle between liberal and conservative, this ballot measure pits the grassroots food movement against the biggest players in the food industry. To many, it won’t come as a surprise that food has made it’s way into the political arena. But as Michael Pollan has pointed out, this may be the moment we learn if this country’s nascent food movement has the ability to drive change and reform our food landscape. Continue reading

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After further review we’re sticking with organic

fruit stand with papaya, avocados, oranges, mango, pineapple
The debate over organic food reached a crescendo last month when a “meta-analysis” issued by Stanford University scientists concluded that organic foods were neither more safe nor more healthy than conventional alternatives. The study raised eyebrows with our team at Farmanac because one of the core principals of our app is to help shoppers make safe and healthy choices when purchasing fruits and vegetables.

An assumption we made while developing Farmanac was that organic fruits and vegetables were superior to non-organic produce. This led us to encourage those who use our app to buy organic whenever possible.1 But with the release of the Stanford University study we felt it was only prudent we question this original assumption and re-evaluate whether we should still encourage the purchase of organics.

In explaining our original support of organics fruits and vegetables within Farmanac, we sighted four points. Of those, three remain unaffected by the Stanford study:

  • The health of farm workers:

    Exposure to pesticides in the fields causes short and long term illnesses among farm workers.

  • The environment:
    Pesticides not only end up on the produce they target but they also quickly seep into the ground water and degrade the surrounding air quality.
  • The taste of the product:
    A healthy debate currently exists on the subject and a number of studies have attempted to quantify the taste difference between organic and non-organic with no conclusion. We’ll dive deeper into this point in a future post.

That leaves the benefits to your personal health, which the Stanford study and subsequent media coverage did call into question. In concluding, the authors of the study claim:

 The published literature lacks strong evidence that organic foods are significantly more nutritious than conventional foods. Consumption of organic foods may reduce exposure to pesticide residues and antibiotic-resistant bacteria.

Broken down to their nutritional molecules the study would indicate that an apple is an apple whether organic or non-organic. The suggestion is our bodies gain no additional benefit from eating organic but our wallets take a hit. But within this same study comes an acknowledgement that eating organic does reduce exposure to pesticides. Pesticide levels were found to be 5x more prevalent on non-organic food vs organic. While this was still in the range permitted by the EPA’s threshold, those levels have been questioned both as they relate to pregnant woman and the so called “cocktail effect”2.Our take is the jury is still out on the safe levels of pesticide exposure. At this point we’d rather error on the side of caution.

But by far the most significant element that is keeping us committed to organics, and this is not addressed by the study, is that our health is more complex than simply the nutritional makeup of the food we consume. As Michael Pollan wonderfully argues in his book In Defense of Food “our personal health cannot be divorced from the health of the food chains of which we are part.” As we’ve seen, the increased use of pesticides affects everything from our bodies, the health of the farmers growing our crops, and the even the water around us. Our food contains a story made up of the soil and minerals it grew in, the farmer who cultivated it, and even the chef who prepares it. Those elements, as much as any nutritional molecules, affect the health benefits we derive upon eating it, when it finally arrives at our table.

So this new study adds another data point to an already complex subject, but for our team at Farmanac we found nothing that changes our outlook on organics. Our app will continue to encourage organics in our effort to ensure you end up with produce that’s fresh, in season, and healthy for you and your family.

  1. Specifically we recommend buying organic whenever a fruit or vegetable receives a high or medium pesticide scores based on testing and analysis done by the FDA, USDA, and Environmental Working Group.
  2. The EPA regulates pesticides on an individual basis but produce is often sprayed with multiple different pesticides and the interactions between these chemicals are not tested.
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Smart App Banners

For those interested in iPhone development you’ve no doubt been paying attention the new features release with iOS 6 such as Facebook integration, Maps, and the others. But one, a relatively minor feature for Safari, could provide you the most bang for buck. Smart app banners will take you only minutes to implement and they provide a simple way to direct visitors from your website to your app within the iTunes Store.

Once implemented a smart app banner will appear at the top of your website. Taking up 155 pixels of vertical height, it includes your app’s icon, its name, your company, star rating with number of reviews, cost, and an “View” button. If the app is already installed this will change slightly, providing the visitor with an “Open” button instead of install. The banner only appears when your site is visited with an iPhone running iOS 6. Continue reading

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